Route 66 tourism Archives - Kingman Tourism -Where to Eat, Where to Stay, Things to Do in Kingman Arizona

Transforming A Stop On The Way To Somewhere Into A Destination

by Jim Hinckley | Jun 27, 2017 | Kingman News, Route 66 in Kingman Arizona, Things to Do in Kingman

A catchy little tune about getting your kicks on Route 66 gave Kingman an international name recognition that is the envy of communities large and small. Incredibly this popularity wasn’t enough to transform the dusty little Arizona crossroads into a destination...

Name Recognition and Marketing The Brand

by Jim Hinckley | Mar 8, 2017 | Route 66 in Kingman Arizona

Chevrolet was the import that became an American icon. Louis Chevrolet was a Swiss born mechanic and race car driver, and by 1910, was one of the most famous people in America. However, it was the marketing acumen of William Durant, founder of GM, that transformed the...