Teaching An Old Dog New Tricks

Advertisement and promotional materials from the dawning of the American auto industry seem antiquated and dated. It is more than just references to a vehicles ability to climb hills or ford streams. The advertisements themselves filled with lengthy, wordy prose are...

Marketing and Promotion 101

There was a time, in the not so distant past, that a store owner, event developer, or organizational director could meet marketing and promotional needs with an advertisement in the local newspaper, and a colorful sign. Regardless of business size or product being...