Advertisement and promotional materials from the dawning of
the American auto industry seem antiquated and dated. It is more than just references to a vehicles ability to climb hills or ford streams. The advertisements themselves filled with lengthy, wordy prose are almost exhausting to read.
“The Oakland is the answer to the man who says “show me.” It is a good, old fashioned America habit, whether buying a cigar or a ten thousand dollar house, to look into things a little before spending your money and see that you are not paying one cent more than is necessary. You select an automobile for what it is and what it will do. Of course some foolish people will continue to pay fancy prices for a maker’s name. But if we can show you a bigger, better automobile for $1600 than any other maker anywhere is producing, don’t you think it part of wisdom to look into it before buying?”
This particular advertisement for the 1909 Oakland continues for almost 1,000 words and has one small drawing of the car described, and companies corporate address in Pontiac, Michigan. Before dismissing these early advertisements consider a couple of facts.
In 1896 a Duryea Motor Wagon, the first automobile manufactured for sale in the United States received top billing over the albino and fat lady at the Barnum & Bailey Circus. In 1904, a new car cost as much or more than a house, and outside of the city limits there really weren’t any roads to drive it on, and gasoline was usually a special order item. And yet by 1905 automobile manufacturing was a multi million dollar industry and there dozens of companies vying for a very limited market.
Automotive advertisement, as with the vehicles they promoted, evolved with the passing of time. By the mid 1950’s, advertisements had flourish, and a touch of style. In the 1960’s successful advertisement mirrored the changing times; mod paisley tops, sporty “pony” cars, and pick up trucks that were more boulevard cruiser than work horse.
A successful automotive company didn’t use the marketing techniques of 1910 to sell cars in 1970. So, why do businesses in the last years of the second decade in the 21st century use late 20th century marketing? Does advertisement in the local newspaper or on the local radio provide a return on investment like it did ten, or twenty years ago? Does your local chamber of commerce provide you with tools for marketing in the modern era or for the 20th century?
That, in a nutshell is the genius of the innovative Promote Kingman Disrupt initiative; to create a modern, efficient promotional marketing network for businesses. What do you have to loose? Try the Promote Kingman Disrupt program today!