Route 66 Community Transformed by Innovative Marketing Concept
Tapping into Route 66 Renaissance for Community Revitalization
Route 66 Renaissance Provides International Marketing Opportunity
Route 66 Renaissance Transforms Community
Stephen LeSueur of MyMarketing Designs, a company with offices in Bullhead City and Kingman, Arizona, has successfully developed marketing for companies in Maine, New Hampshire, and Arizona. Recently, however, he turned his talents toward community development and promotion through the creation of an innovative project that taps into the international interest in Route 66. The rather dramatic results have played an important part in the revitalization of the historic district, and Route 66 corridor, in Kingman, Arizona.
The cornerstone of the Promote Kingman initiative is the creation of partnerships linked with modern marketing opportunities. As a result, the initiative provides international promotion for a business or organization regardless of advertising budget but also offer professional services including website design and maintenance. Most importantly, however, is the utilization of partnerships to foster development of the sense of community as well as community purpose crucial for revitalization.
As an example, in May 2017 the Promote Kingman initiative facilitated a reception for a tour group from the Netherlands led by Dries Bessels, chairman and founding member of the Dutch Route 66 Association. Through a partnership with management at The Grand Event Center, the Route 66 Association of Kingman, and Route 66 Cruizers, a local car club, the Dutch group had an opportunity to cruise Route 66 in a vintage car, enjoy a gourmet dinner, and have an authentic American experience, the driving force behind the Route 66 renaissance.
Recently the initiative partnered with internationally acclaimed author and historian Jim Hinckley to develop a variety of community building projects including interviews with civic and business leaders on a weekly Facebook live program that has an international following, illustrated walking tours that utilize historic photographs from the Mohave Museum of History & Arts, and blog and Facebook postings on area history as well as related tourism developments. Most recently, with partial funding from Grand Canyon Caverns, Grand Canyon West, Ramada Kingman, the Route 66 Association of Kingman, and Kingman area tourism, development of a video series commenced. In May, Jim Hinckley’s America: Trek Along Route 66, Episode 1, was released as a DVD and immediately garnered favorable reviews from enthusiasts as well as film producers such as KC Keefer, creator of the Unoccupied Route 66 series. The video was made available to local tourism for use in area promotion, and is being sold through gift shops along Route 66, as well as at a book store in Burbank, California.
In June, LeSueur launched three new initiatives to expand the promotional network and to foster establishment of interlinked community development projects in Lake Havasu City and Bullhead City, Arizona, part of the tri-city area, and along the Route 66 corridor. The Promote Bullhead, Promote Havasu, and Promote Route 66 initiatives will utilize the successful Promote Kingman template that has already established promotional partnerships with Route 66 associations in Europe, Japan, Brazil, and Australia, and organizations as well as community organizers in Route 66 communities.
For more information about Promote Kingman, Promote Bullhead, Promote Route 66, and Promote Havasu, please contact Steve LeSueur at (928) 637-6127 or